Joe Kudla’s Wife, Net Worth, & Wiki (2024)

Joe Kudla is an American Entrepreneur. He is the Founder and CEO of the activewear brand Vuori, with a net worth of over $100 million in 2024.

Joseph Kudla’s company was valued at $4 billion when he raised $400 million from Softbank in October 2021. Before creating Vuori, he failed at two apparel brands. He is also a professional model.

In this article, we’ll see who Joe “Joseph” Kudla is: his age, education, early life, family, wife, daughters, companies, modeling career, income, net worth, etc. Keep reading!

Name	Joseph Kudla
Also known as	Joe Kudla
Date of Birth	March 1978 (46 Years)
Place of Birth	Seattle, Washington, United States
Gender	Male
Profession	Entrepreneur
Nationality	American
Religion	Christian
Ethnicity	Mixed
Zodiac Sign	Pisces
Education	Bellevue High School and University of San Diego
Marital Status	Married
Wife	Elan Kudla
Kids	2
Net Worth	~$100 Million (Est.)

Joe Kudla’s Age

Joseph L Kudla was born to his parents in Seattle, Washington, United States, in March 1978. As of 2024, he is 46 years old. His zodiac sign is Pisces, and his ethnicity is mixed.

He is an American national who follows Christianity. He now lives in Encinitas, California.

Joe Kudla’s Education

Joseph completed his primary and middle school in Vashon and high school at a private school, Bellevue High School, in Bellevue. After that, he attended the University of San Diego in 1996 and graduated with an accounting degree in 2000.

Joe Kudla’s Family

Joseph grew up at Vashon Island, a little island outside of Seattle, in an alternative family of three: his father, his mother, and himself. His father was the first licensed acupuncturist and one of the first naturopaths in Washington.

His father studied at Bastyr University. Joseph’s mother studied American spirituality in school and later became a psychologist who led drum circles and vision quests. His family moved to Bellevue when Joe was in middle school.

Joe Kudla’s Wife

Joe Kudla is married to his beautiful wife, Elan Wilhelmina Whitney. The couple reportedly married in Troncones, Mexico, on March 18, 2017. They have been together for over 8 years and have two daughters, Willa and Tavi Kudla.

Elan Kudla is a native of South Lake Tahoe, California, born in August 1987. She is 36 years old. She went to South Tahoe High School in 2005. She graduated from the University of California with a design degree in 2010.

Joe and Elan started their first apparel brand together. She was his girlfriend at that time. They would go to Los Angeles to buy fabric, come back home, come up with designs, take them to a pattern maker, and have them patterned. They would cut the fabric in the night till 2 am in the morning.

After that, the couple started Sammy Jo, a mini contemporary women’s brand. They would sell it in over 20 boutiques in South California. That business did not work out as it was not made for scaling.

Joe Kudla’s Wiki

Joe Kudla loved skiing and surfing as a kid. He did not grow up with much money and could not buy many clothes as a kid. He was an average guy in his twenties, partying and having fun.

After completing his degree in accounting, Joe was supposed to do a job at a big CPA firm. But he got the opportunity to go to Europe and do modeling there. He moved to Milan and did not return to the US for two years.

He modeled in Milan, Germany, Barcelona, New York, etc. He worked with numerous fashion designers and got exposed to the apparel industry. After returning, he got his senior auditor job at a financial CPA firm, Ernest & Young, in 2002 and earned his CPA license after some time.

Joe started his first apparel business in a garage with his then-girlfriend. After that, they created a mini contemporary women’s brand, Sammy Jo. That business did not work, so he left and built his first company, Vaco, a financial and IT recruiting consulting company, in 2005.

He partnered with two people and built a company that brought him income and time. Concurrently, he started another apparel brand out of the garage for philanthropic purposes. Still, it could not survive the 2008 market crash.

Kudla quit Vaco in 2013 and started his third apparel company, Vuori, with the idea of his friend, Chris Miller. Vuori means Mountain in Finnish. It is an active lifestyle apparel brand, which was a hit idea. At first, it would be a yoga wear brand, and later, it included every outdoor sport.

Besides that, Joe is an outdoorsman and a fitness freak. He loves to ski and surf. He climbs challenging mountains, is involved in Yoga, and wrestles with his little daughter. He also played football and lacrosse but suffered a back injury.

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Joe Kudla’s Net Worth

Joe Kudla began earning money during his first year of college through commission on sales of $800 suits, $350 cap toes, and $65 Polo shirts at Ralph Lauren in SC. At 18, even as an inexperienced young student, he had a book of business, earning him $50,000 annually.

With limited resources, Joe began his company, Vuori, and raised $2 million in seed money from his family and friends. He later raised around $45 million at a $200 million valuation and spent it on ads. He made the company profitable before 2017.

The company saw a growth of a few hundred percent every year, reportedly 250%. By 2017, it generated over $10 million, $30 million in revenue by 2018, and $65 million by 2019. It grew to $469 million in 2021, and now, it’s over $500 million.

Vuori has over 32 stores in the US and one in London. They are planning for another 20 stores by 2025. It has more than 1,000 workers. The company raised $400 million in October 2021, has over $500 million in revenue, and is valued at $4 billion.

There is no information about how many shares or what percentage of equity Kudla owns. As per some reports, Joe Kudla has an estimated net worth of $100 million in 2024. All his wealth is invested in his company.

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