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Few behind-the-scenes power players inspire as much curiosity as the man who helped turn a YouTube teen into Justin Bieber and later sold his media empire into HYBE for a billion-plus. So… how much is Scooter actually worth in 2025? Short answer: widely reported estimates cluster around $500 million, though credible ranges go lower or higher depending on how you mark his HYBE stock, real estate, and private bets. Let’s unpack the receipts, the deals, and the moving pieces behind the headline number.
| Scooter Braun — Quick Facts | |
|---|---|
| Full Name | Scott Samuel “Scooter” Braun |
| Born | June 18, 1981 (age 44) |
| Birthplace | New York City, New York, USA |
| Nationality | American |
| Education | Emory University (no degree) |
| Occupation | Record executive, investor, entrepreneur; former artist manager |
| Known For | Discovering Justin Bieber; founding SB Projects & Ithaca Holdings; 2021 HYBE deal |
| Marital Status | Divorced; 3 children |
| Estimated Net Worth | $500 million (widely reported, 2025) |
| Last Updated | Sep 2025 |
How Much Is Scooter Braun Net Worth in 2025?
Here’s the big picture. Mainstream financial and entertainment outlets most commonly peg Scooter Braun’s wealth at about $500 million. That ballpark comes from three pillars:
- 2021 HYBE transaction: HYBE (BTS’s parent) acquired Braun’s Ithaca Holdings in a deal valued around $1.05 billion, paying cash + stock. Korean filings and trade coverage show Braun personally receiving a substantial block of newly issued HYBE shares as part of the consideration.
- Ongoing executive & dealmaking roles: He served as HYBE America CEO and later a board-level advisor, with additional upside via acquisitions (e.g., Quality Control) and his own TQ Ventures portfolio.
- Real estate + private investments: Multiple trophy properties (Brentwood, Montecito) and early-stage bets (ride-share, music tech, consumer brands) round out the asset base.
Can you find lower or higher numbers online? Yep. Some business sites float sub-$200M (very conservative assumptions), while others shoot past a billion (overstating liquid value or double-counting). My read: $400M–$600M is the most defensible 2025 range, with $500M as the tidy headline.
Scooter Braun Net Worth Breakdown: Assets, Deals & Income Streams
Let’s zoom in on what actually drives that figure.
- The HYBE windfall. When Ithaca merged into HYBE in 2021, filings indicated Braun was allotted hundreds of thousands of new HYBE shares (valued in the mid-eight to nine-figure range at issuance), while longtime clients and staff also received stock. That share grant — plus any cash component and earn-outs — underpins a huge chunk of his wealth. Value today depends on HYBE’s stock price and any stock he’s since sold, pledged, or donated.
- Executive compensation & transactions. Beyond the initial sale, Braun’s HYBE leadership (and advisor role after stepping back from day-to-day management in 2024) likely included salary/bonus/equity refreshers. Big-ticket deals (like HYBE America’s $300M Quality Control acquisition in 2023) don’t all flow to Scooter personally, but they do signal leverage and influence that translate to compensation upside.
- Venture & private investments. Through TQ Ventures and personal vehicles, he’s been an early or strategic investor in household-name startups and consumer brands. Sparse disclosures mean we can’t line-item these stakes, but upside optionality here is real — and volatile.
- IP/production & media projects. SB Projects has touched TV/film work (e.g., executive producing Dave), documentaries, and branded entertainment. Individually, these checks aren’t HYBE-sale big, yet they add steady mid-six to seven-figure streams over time.
- Real estate. See below — eight-figure LA homes don’t create cash flow, but they store wealth, appreciate (ideally), and can be leveraged.
All in, the valuation swing comes from public stock marks + private holdings. That’s why you’ll see different 2025 estimates: change the stock price input or haircut the private book and you move nine digits quickly.
Early Life & Education of Scooter Braun
Braun grew up in the New York/Connecticut corridor, served as class president at Greenwich High, and headed to Emory University in Atlanta — where his knack for promotion was obvious. Campus parties led to marketing roles with So So Def and relationships across hip-hop. He left Emory to go full-time in music/branding and never really looked back.
Career Highlights of Scooter Braun
- Bieber moment. The origin story is practically internet lore: Scooter stumbles on a teenage Justin Bieber YouTube video, gets him to Atlanta, and co-founds the RBMG joint venture with Usher. The rest is platinum history.
- SB Projects & Ithaca Holdings. SB Projects grew from management into a broader media/brand shop. Ithaca Holdings became the umbrella for label stakes, management, content, and (through 2019) the Big Machine deal — the spark for Taylor Swift’s masters battle. In late 2020, Ithaca sold those masters to Shamrock Capital; then in 2021, Scooter sold Ithaca to HYBE.
- Retiring from management (2024). After 23 years in the trenches, he publicly announced he was stepping away from artist management to focus on board-level, executive, and family priorities. It was the end of an era and the start of a different kind of leverage.
- 2025 context. The Taylor Swift catalog saga reached a new milestone in 2025 reporting, while Scooter’s own public persona shifted toward investor/advisor and philanthropic organizer.
Real Estate Owned by Scooter Braun
Scooter’s property moves have been, well, very L.A.:
- Record Brentwood buy: In Sept 2021, he set a Brentwood neighborhood record picking up a modern 19,000-sq-ft estate for around $65 million.
- Montecito splash: In 2022, he reportedly bought a Moorish-style Montecito villa for about $36 million from Ellen DeGeneres & Portia de Rossi (yes, they flipped it — of course they did).
- Legacy Brentwood deal: He previously purchased (and later listed) a Brentwood compound once owned by John Travolta.
Real estate math matters for net worth because after debt and taxes, these homes represent tens of millions in equity. They also show how he allocates capital post-HYBE: fewer “manager grind” chips, more long-dated, tangible assets.
Philanthropy & Personal Life of Scooter Braun
Away from headlines, Braun has been active in high-visibility fundraising and social-impact organizing (from One Love Manchester to Hand in Hand). He and Yael Cohen married in 2014, separated in 2021, and finalized their divorce thereafter; they share three children. The 2024 retirement statement referenced wanting to be present as a dad — not a small pivot for someone who lived on airplanes for two decades.
Social Media Presence of Scooter Braun
He’s not a pop star, but his footprint’s still hefty:
- <a href=”https://www.instagram.com/scooterbraun/” rel=”nofollow”>Instagram (@scooterbraun)</a> — ~3.9–4.0 million followers (live profile; Social Blade trend data may vary).
- <a href=”https://x.com/scooterbraun” rel=”nofollow”>X / Twitter (@scooterbraun)</a> — ~3.7 million followers (third-party trackers show ~3.69M).
Total cross-platform following: roughly 7.6 million. Not bad for a guy who (for years) preferred to put his artists in the spotlight instead.
Note: Social Blade trackers sometimes throttle or require direct profile lookups for non-creator accounts; counts above are current-profile reads with third-party verification where available.
Scooter Braun FAQs
What is Scooter Braun’s net worth in 2025?
Most credible estimates put Scooter Braun net worth around $500 million in 2025. Ranges vary because HYBE stock, private investments, and real estate values move around.
Is Scooter Braun a billionaire?
No. Public reporting and reasonable asset marks point to the mid-nine figures, not a billion.
How did Scooter Braun make his money?
A mix of artist management, building SB Projects/Ithaca Holdings, and the 2021 HYBE deal (cash + stock). Add in real estate and early-stage investments via TQ Ventures.
How much did he personally make from the HYBE acquisition?
Exact personal take isn’t fully public, but he received a significant block of HYBE shares plus cash consideration as part of the ~$1.05B transaction.
Does Scooter Braun still manage artists?
He announced in 2024 that he was stepping away from day-to-day artist management to focus on executive, board, and investment roles.
Who are some artists Scooter Braun has worked with?
Most famously Justin Bieber and Ariana Grande, plus other pop and hip-hop acts through SB Projects over the years.
What is TQ Ventures and how does it affect his net worth?
TQ Ventures is an investment firm Braun co-founded. It adds upside via private company stakes, which can materially influence his net worth when those companies exit or revalue.
What real estate does Scooter Braun own?
He’s been linked to high-end Brentwood (Los Angeles) and Montecito properties worth eight figures, contributing sizable equity to his balance sheet.
How did Scooter Braun discover Justin Bieber?
He found Bieber on YouTube, brought him to Atlanta, and helped launch his career through RBMG with Usher — the cornerstone of Braun’s early fortune.
What happened with Taylor Swift’s masters and did it affect his wealth?
Braun’s Ithaca had exposure through Big Machine; the masters were later sold to Shamrock Capital. The saga elevated his profile and likely produced returns, though the exact personal impact isn’t fully disclosed.
What does Scooter Braun do now?
He’s shifted toward executive/advisory work (HYBE-related roles), investing, and content/production projects, with philanthropy still in the mix.
How old is Scooter Braun?
Born June 18, 1981, he is 44.
Is Scooter Braun married and does he have kids?
He’s divorced and has three children.
What are Scooter Braun’s main income streams today?
Equity/stock holdings (notably HYBE), investment returns, occasional producer/executive fees, and any residuals from past businesses.
Could Scooter Braun net worth hit $1 billion someday?
Possible, but it would likely require a combination of HYBE stock outperformance plus big private exits or major new deals. Not the base case today.
