Liver King’s businesses generated up to $100 million in annual revenue, but the ongoing $25 million lawsuit has left him with an estimated $1 million net worth as of 2025.
Based on available valuations, Liver King was previously worth around $10 million. However, litigation, uncertainty regarding asset ownership, and business challenges have reduced his net worth to roughly $1 million. There remains no public proof that he owns his house and car collection showcased on social media.
In this 2025 update, we’ll cover Liver King’s business empire, the impact of lawsuits, his house and ranch, and more about his family and lifestyle. Read on for the latest facts!
| Name | Brian Johnson |
| Also Known As | Liver King |
| Date of Birth | July 7, 1977 (47 Years) |
| Place of Birth | San Antonio, Texas, USA |
| Gender | Male |
| Height(approx) | 5 ft 7 inches (1.7 meters) |
| Weight(approx.) | 180 pounds (80 kgs) |
| Body Measurements (approx.) | Chest – 52 Inches Waist – 34 Inches Biceps – 18 Inches |
| Eye Color | Hazel Green |
| Hair Color | Dark Brown |
| Zodiac Sign | Aries |
| Nationality | American |
| Religion | Christian |
| Profession(s) | Social Media Influencer and Entrepreneur |
| High School | John Marshall High School, Leon Valley, Texas |
| Education | A degree in Biochemistry from Texas Tech University (TTU) |
| Brother(s) | One elder brother |
| Spouse(s) | Barbara, aka Liver Queen (A dentist) |
| Children | Styker Johnson (Elder) and Rad Johnson (Younger), both known as Liver Boys |
| Years Active | August 2021 – |
| Net Worth | $1 million (Estimated, 2025) |
Who Is Liver King, aka Brian Johnson?
Brian Johnson, known online as Liver King, is an American entrepreneur and social media fitness influencer recognized for his advocacy of the ancestral lifestyle, including regularly eating raw liver. Born in 1977 in San Antonio, Texas, Brian overcame a difficult childhood to become an outspoken figure in the online wellness space.
After earning a biochemistry degree from Texas Tech and dropping out of medical school, Brian worked in the pharmaceutical industry before co-founding Dentiq Dentistry with his wife Barbara, later diversifying into the supplement business.
Barbara, “Liver Queen”, is of Polish descent and a practicing dentist. Together, they raise two sons, Stryker and Rad, also known as the “Liver Boys.” The family’s public and private lives emphasize primal health principles inspired by ancestral living.
Read our article on his wife:
The Story of Becoming Liver King
Brian and Barbara adopted the ancestral lifestyle after their sons experienced severe allergies and frequent hospitalizations. Influenced by “Nourishing Traditions” by Sally Falcon, the family switched to a diet focused on raw animal meat and organs, claiming significant health improvements.
The Liver King now promotes his “9 Ancestral Tenets” to his millions of online followers, which emphasize primal behaviors like eating nose-to-tail, moving daily, exposure to sun and cold, and tribal bonding.
- Sleep like a rock.
- Eat like our ancestors.
- Move like our ancestors.
- Shield from dangers.
- Connect to the earth.
- Get Cold.
- Get Sun, Magnesium, and Fat-Soluble Activators.
- Struggle, Fight, Win!
- Bond with Your Tribe.
$100 Million Business Empire
Brian Johnson claims involvement in over ten ventures, but most of his revenue reportedly comes from supplement brands like Ancestral Supplements, Heart & Soil, Medicine Man Plant, and The Fittest, collectively generating significant annual revenue. Much of the scale is disputed, and real profit figures have never been made public.
Dentiq Dentistry
Brian and Barbara launched Dentiq Dentistry in Houston in the early 2000s, growing it rapidly before selling it around 2010 for an undisclosed sum. This formed the basis for future business investments.
Ancestral Supplements
This flagship business sells desiccated bovine organ supplements online. Johnson’s claims of $100+ million annual revenue are unverified; third-party databases list annual revenue below $5 million.
Heart & Soil, The Fittest, and The Medicine Man Plant Company
He has minority stakes in these ancestral health brands. Heart & Soil (Paul Saladino) has estimated annual revenue of $5 million, while The Fittest and Medicine Man Plant Company are smaller, niche supplement producers.
Liver King’s Ranch & House
1. Spanish Revival-Style Mansion
Liver King and family reside in an 8,300 sq. ft. Spanish Revival-style mansion in Austin, Texas. The property features a lakeside view, pool, and unique primal-focused interiors, though there’s no public documentation confirming ownership. Estimated market value in 2025 is about $7 million (Zillow).
2. The Liver Ranch
Brian Johnson also has access to or claims ownership of a 5-10 acre “Liver Ranch” near Austin, with livestock and training facilities. Valued at around $1 million, but verifiable proof of ownership is lacking.
Million Dollar Car Collection
Liver King frequently displays a collection of rugged military vehicles and trucks on social media, including an M1 Hummer and even a WWII-era Sherman tank. If actually owned, the collection is reportedly worth about $1 million.
| Car Name | Price |
| M1 Hummer | $300k – $412k |
| Kubota M4 Utility Tractor | $58k – $60k |
| Steyr-Punch Pinzgauer | Upto $100k |
| Ford F-450 | $60k |
| M352.5-ton 6×6 Cargo Truck | $4.7k – $44k |
| M4 Sherman Tank | $600k – $800k |
$25 Million Lawsuit
Liver King’s reputation suffered significantly after he admitted in late 2022 to previously undisclosed steroid use, contradicting years of public claims. The ongoing $25 million class-action lawsuit accuses him of misleading consumers regarding the results achievable with his “ancestral diet” and supplements.
He admitted to spending over $11,000/month on performance-enhancing drugs. The lawsuit’s outcome remains pending in 2025 and continues to generate discussion in the wellness industry.
FAQs
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They generate more than $100 million in revenue every year (disputed).”,”visible”:true},{“id”:”faq-question-1677941458453″,”title”:”Where is Liver King’s ranch?”,”content”:”He claims to own 5 to 10 acres of a ranch in Austin, Texas, where he raises various animals.”,”visible”:true},{“id”:”faq-question-1677941493031″,”title”:”When was Liver King exposed?”,”content”:”In November 2022, a fitness influencer exposed him by posting a video of email exchanges between him and another bodybuilder related to steroids.”,”visible”:true},{“id”:”faq-question-1685523824492″,”title”:”Does Liver King drink coffee?”,”content”:”Yes. He starts his morning with a walk and a cup of tea.”,”visible”:true},{“id”:”faq-question-1685523840857″,”title”:”Does Liver King eat carbs?”,”content”:”He eats complex carbs, eggs, meat, fish, healthy fats, etc., for healthy fat.”,”visible”:true},{“id”:”faq-question-1685523851065″,”title”:”Are Liver King supplements good?”,”content”:”They are good for those who think Brian has made his physique by taking those supplements.”,”visible”:true}]} –>
What is Liver King’s net worth?
What does Liver King do for a living?
He owns companies like Ancestral Supplements, The Fittest, Heart & Soil, and Medicine Man Plant.
How much does Liver King make a year?
They generate more than $100 million in revenue every year (disputed).
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