Liver King’s businesses were doing $100 million in annual revenue, but the $25 million Lawsuit left him with only a $1 million net worth.
As per the above valuation, he was worth about $10 million, but the $25 million Lawsuit makes his net worth $1 million. There is also no public proof that he owns his house and cars.
In this article, we’ll try to find out how much Liver King is worth, how he made that much money, what happened to his business empire, a $25 million lawsuit against him, etc. Keep reading!
| Name | Brian Johnson |
| Also Known As | Liver King |
| Date of Birth | July 7, 1977 (45 Years) |
| Place of Birth | San Antonio, Texas, USA |
| Gender | Male |
| Height(approx) | 5 ft 7 inches (1.7 meters) |
| Weight(approx.) | 180 pounds (80 kgs) |
| Body Measurements (approx.) | Chest – 52 Inches Waist – 34 Inches Biceps – 18 Inches |
| Eye Color | Hazel Green |
| Hair Color | Dark Brown |
| Zodiac Sign | Aries |
| Nationality | American |
| Religion | Christian |
| Profession(s) | Social Media Influencer and Entrepreneur |
| High School | John Marshall High School, Leon Valley, Texas |
| Education | A degree in Biochemistry from Texas Tech University (TTU) |
| Brother(s) | One elder brother |
| Spouse(s) | Barbara, aka Liver Queen (A dentist) |
| Children | Styker Johnson (Elder) and Rad Johnson (Younger), both known as Liver Boys |
| Years Active | August 2021 – |
| Net Worth | $1 million (Estimated) |
Who Is Liver King, aka Brian Johnson?
Brian Johnson, aka Liver King, is an American fitness social media influencer and entrepreneur. He is mainly famous for his ancestral lifestyle and eating a pound of raw liver daily. He was born on July 7, 1977, in San Antonio, Texas, USA. He completed high school at John Marshall High School, Leon Valley, Texas.
His father died when Brian was very young, and his mother also got married. He was an unfortunate child, as his friends used to bully him. He was so weak once a guy smacked him in the face. He hates his teenage self so much that now He quotes, “Liver King ate Brian Johnson.”
When he was in high school, one of his mother’s boyfriends had a weight, and he introduced him to bodybuilding & weightlifting. Brian found that thing amazing and the one he could control the outcomes of.
He started working out, and that was when he got attention from his friends and was noticed by girls. His friends used to compare his physique to the actor Mark Wahlberg. He completed his bachelor’s degree in applied science in Biochemistry from Texas Tech University in 2000. He is a medical school dropout.
After dropping out during orientation, he worked at a pharmaceutical company. He was making over $100,000 a year, enough to pursue outdoor hobbies like snowboarding. That was in 2004 when he met his now wife Barbara.
Barbara is from a Polish family background. She studied at Brook University to complete her Doctor of Dental Surgery. She worked as a Dentist when she met and married Brian. They are the proud parents of two sons, Rad Johnson and Styker Johnson, aka Liver Boys.
Please read our article on his Wife
The Story of Becoming Liver King
Brian had mentioned on his website that they both accepted and adopted the Ancestral lifestyle when their two sons got ill due to allergies and were frequently admitted to the hospital. He read Sally Falcon’s Nourishing Traditions: The Cookbook that Challenges Politically Correct Nutrition and Diet Dictocrats book.
After that, they started to consume raw animal meat, organs, bones, and testicles from the nose to the tail. Brian witnessed a significant change in his health and mood.
Liver King eats about a pound of raw animal liver every day. They have cut out all the processed & packages food and gone to just whole foods. The Liver family’s diet is always contrary to experts as ‘way too much.’
Later on, Liver King came up with his 9 Ancestral Tenets and published them on his website and e-book The 9 Ancestral Tenets: Made For The Modern-Day Primal:
- Sleep like a rock.
- Eat like our ancestors.
- Move like our ancestors.
- Shield from dangers.
- Connect to the earth.
- Get Cold.
- Get Sun, Magnesium, and Fat-Soluble Activators.
- Struggle, Fight, Win!
- Bond with Your Tribe.
$100 Million Business Empire
Liver King claimed that he is involved in more than ten projects that are not public. He is mainly involved in The Ancestral Supplements, Heart & Soil, Medicine Man Plant, and The Fittest, generating more than $100 million in revenue annually.
Dentiq Dentistry
Selling supplements was not his first business. After marrying Barbara, they started and managed a successful dental practice business, Dentiq Dentistry, in Houston, Texas. They reportedly started it with an initial investment of $500,000 and sold it for an undisclosed sum in 2010.
Brian claimed that they took the business from doing $400k per year to $1.2 million per year within one year. Within three years, it was generating $5.2 million annually. After selling their Dentistry, they entered other businesses and started selling fitness supplements inspired by ancestral living.
Ancestral Supplements
Ancestral Supplement is a brand that sells supplements made from animal organs, beef liver & bones to provide all the nutrients our ancestors consumed. The brand aims to restore people to strength, health, and happiness.
Johnsons started this business back in 2016. In an interview, Brian claimed that this business brings them over $100 million in revenue annually. According to Zoominfo, Ancestral Supplements is a small Texas-based business with a revenue of less than $5 million and Divina Jandusay as the CEO.
Heart & Soil, The Fittest, and The Medicine Man Plant Company
Liver King has minor stakes in the supplements brands, but they don’t contribute to his net worth as much as Ancestral Supplements.
Heart and Soil is a weight loss supplements company founded by Paul Saladino, MD. Liver King and Queen are the directors and vice presidents of the company, doing about $5 million in revenue annually.
The Fittest is a company selling strength supplements and generating less than $5 million in revenue annually. Medicine Man Plant is a mushroom-based supplements company developing more than a million since its first year.
Liver King’s Ranch & House
1. Spanish Revival-Style Mansion
Liver King lives in an 8,300 sq. ft. Spanish revival-style mansion in Austin, Texas. The house sits on a small lake with a pool and a steam shower. The Liver family lives as our ancestors did.
A pile of 20 axes is in the entryway, and the living room is a sparring ring where Liver Boys take boxing classes. The house does not have mattresses; they sleep on rigid wooden slats and walk barefoot. Whether he owns or rents the house or how much he paid for it is unclear. According to Zillow Homes, the house is worth about $7 million.
2. The Liver Ranch
He also owns 5 to 10 acres of a Liver ranch in Austin, Texas, where he raises his animals, cows, hens, cattle, etc. The farm has two houses, a pool, and a garage. It could be worth something around a million.
Million Dollar Car Collection
Liver King does not fancy supercars; instead, he has old traditional, powerful cars that can be used in forests and ranch areas.
If he owns everything he shows in his videos, his car collection is worth about a million because M4 Sherman Tank costs $600,000, and M1 Hummer costs about $300,000 to $400,000.
| Car Name | Price |
| M1 Hummer | $300k – $412k |
| Kubota M4 Utility Tractor | $58k – $60k |
| Steyr-Punch Pinzgauer | Upto $100k |
| Ford F-450 | $60k |
| M352.5-ton 6×6 Cargo Truck | $4.7k – $44k |
| M4 Sherman Tank | $600k – $800k |
$25 Million Lawsuit
Liver King has an attractive Herculean physique he claimed was built by his ancestral living and eating raw animal meat and liver.
He always denied the use of Steroids. Once, Joe Rogan argued that Brian was on steroids, and he immediately denied saying he had never touched such things. But in late November 2022, a fitness influencer exposed him by posting a video of email exchanges between Brian and another bodybuilder.
He wrote in the email that he used steroids to improve his performance and maintain his physique. It was not the sole result of his so-called ancestral lifestyle. On December 1, 2022, he posted a YouTube video apologizing and admitting his lie, “Yes, I have done steroids. And yes, I’m on steroids.”
He said Liver King was an experiment for spreading the ancestral living message. He admitted spending more than $11,000 monthly on PED steroids.
At the end of December 2022, a New Yorker, Christopher Altomare, filed a $25 million lawsuit against Liver King for deceiving his customers into buying his supplements by claiming his physique was the result of his diet.
FAQs
What is Liver King’s net worth?
As of 2024, Brian Johnson has an estimated net worth of $1 million.
What does Liver King do for a living?
He is a fitness social media influencer and entrepreneur. He owns and invests in fitness supplement brands.
He owns companies like Ancestral Supplements, The Fittest, Heart & Soil, and Medicine Man Plant.
How much does Liver King make a year?
He is mainly involved in 4 companies, Ancestral Supplements, The Fittest, Heart & Soil, and Medicine Man Plant.
They generate more than $100 million in revenue every year.
Where is Liver King’s ranch?
He owns 5 to 10 acres of a ranch in Austin, Texas, where he raises his animals, cows, hens, cattle, etc.
When was Liver King exposed?
In November 2022, a fitness influencer exposed him by posting a video of email exchanges between him and another bodybuilder related to steroids.
Does Liver King drink coffee?
Yes. He starts his morning with a walk and a cup of tea.
Does Liver King eat carbs?
He eats complex carbs, eggs, meat, fish, healthy fats, etc., for healthy fat.
Are Liver King supplements good?
They are good for those who think Brian has made his physique by taking those supplements.
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