Liver King – From $100 Million Business To $25 Million Lawsuit (Updated 2023)

Liver King claims his businesses do $100 million in revenue every year. He could be worth over $10 million if his claims are true. 

There is no public proof either he owns or rents the house he lives in, the cars he drives, and his company’s valuations are also private.

Assuming he owns everything and his claims are true, he is worth about $10 to $12 million. Otherwise, he is worth as high as $1 million.

Early Life

Brian Johnson, aka Liver King, is an American fitness social media influencer and entrepreneur. He is mainly famous for his ancestral lifestyle and for eating a pound of raw liver daily.

He was born on July 7, 1977, in San Antonio, Texas, USA. He completed high school at John Marshall High School, Leon Valley, Texas.

His father died when Brian was very young, and his mother also got married. He was a very sad child as his friends used to bully him.

He was so weak once a guy smacked him in the face. He hates his teenage self so much that now He quotes, “Liver King ate Brian Johnson.”

When he was in high school, one of his mother’s boyfriends had a weight, and he introduced him to bodybuilding & weightlifting.

Brian found that thing amazing and the one he could control the outcomes of.

He started working out, and that was when he got attention from his friends and was noticed by girls. His friends used to compare his physique to the actor Mark Wahlberg.

He completed his bachelor’s degree in applied science in Biochemistry from Texas Tech University in 2000. He is a medical school dropout.

After dropping out during orientation, he worked at a pharmaceutical company.

He was making over $100,000 a year, enough to pursue outdoor hobbies like snowboarding. That was in 2004 when he met his now wife Barbara.

Barbara is from a Polish family background. She studied at Brook University to complete her Doctor of Dental Surgery. She worked as a Dentist when she met and married Brian.

They are the proud parents of two sons, Rad Johnson and Styker Johnson, aka Liver Boys. You can read my article on his wife, Barbara Johnson, aka Liver Queen, by clicking this link.

The Story

Brian had mentioned on his website that they both accepted and adopted the Ancestral lifestyle when their two sons got ill due to allergies and were frequently admitted to the hospital.

He read Sally Falcon’s Nourishing Traditions: The Cookbook that Challenges Politically Correct Nutrition and Diet Dictocrats book.

After that, they started to consume raw animal meat, organs, bones, and testicles from the nose to the tail. Brian witnessed a major change in his health and mood.

Brian eats about a pound of raw animal liver every day. They have cut out all the processed & packages food and gone to just whole foods.

The Liver family’s diet is always contrary to experts as ‘way too much.’

Later on, Brian came up with his 9 Ancestral Tenets and published them on his website and e-book The 9 Ancestral Tenets: Made For The Modern-Day Primal:

1. Sleep like a rock.
2. Eat like our ancestors.
3. Move like our ancestors.
4. Shield from dangers.
5. Connect to the earth.
6. Get Cold.
7. Get Sun, Magnesium, and Fat-Soluble Activators.
8. Struggle, Fight, Win!
9. Bond with Your Tribe.

Business Empire

Liver King claimed that he is involved in more than 10 projects that are not public.

He is mainly involved in The Ancestral Supplements, Heart & Soil, Medicine Man Plant, and The Fittest, generating more than $100 million in revenue annually.

Dentiq Dentistry

Selling supplements was not the first business of Liver King. After marrying Barbara, they started and managed a successful dental practice business, Dentiq Dentistry, in Houston, Texas.

They reportedly started it with an initial investment of $500,000 and sold it for an undisclosed sum in 2010.

Brian claimed that they took the business from doing $400k per year to $1.2 million per year within 1 year. Within 3 years, it was generating $5.2 million annually.

After selling their Dentistry, they entered other businesses and started selling fitness supplements inspired by ancestral living.

Ancestral Supplements

Ancestral Supplement is a brand that sells supplements made from animal organs, beef liver & bones to provide all the nutrients our ancestors consumed.

The brand aims to restore people to strength, health, and happiness.

Johnsons started this business back in 2016. In an interview, Brian claimed that this business brings them over $100 million in revenue annually.

According to Zoominfo, Ancestral Supplements is a small Texas-based business with a revenue of less than $5 million and Divina Jandusay as the CEO.

Heart & Soil, The Fittest, and The Medicine Man Plant Company

He has minor stakes in the supplements brands, but they don’t contribute to his net worth as much as Ancestral Supplements.

Heart and Soil is a weight loss supplements company founded by Paul Saladino, MD. Liver King and Queen are the directors and vice presidents of the company, doing about $5 million in revenue annually.

The Fittest is a company selling strength supplements and generating less than $5 million in revenue annually.

Medicine Man Plant is a mushroom-based supplements company generating more than a million since its first year.

Real Estate

1. Spanish Revival-Style Mansion

Liver King lives in an 8,300 sq. ft. Spanish revival-style mansion in Austin, Texas. The house sits on a small lake with a pool and a steam shower. The Liver family lives as our ancestors did.

A pile of 20 axes is in the entryway, and the living room is a sparring ring where Liver Boys take boxing classes.

The house does not have mattresses; they sleep on hard wooden slats and walk barefoot.

It is unclear whether he owns or rents the house or how much he paid for it. According to Zillow Homes, the house is worth about $7 million.

2. The Liver Ranch

He also owns 5 to 10 acres of a Liver ranch in Austin, Texas, where he raises his animals, cows, hens, cattle, etc. The ranch has two houses, a pool, and a garage.

It could be worth something around a million.

Car Collection

Liver King does not fancy supercars; instead, he has old traditional, powerful cars that can be used in forests and ranch areas.

If he owns everything he shows in his videos, his car collection is worth about a million because M4 Sherman Tank costs $600,000, and M1 Hummer costs about $300,000 to $400,000.

Lawsuit

Liver King Brian Johnson has an attractive Herculean physique he claimed was built by his ancestral living and eating raw animal meat and liver.

He always denied the use of Steroids. Once, Joe Rogan argued that Brian was on steroids, and he immediately denied saying he had never touched such things.

But in late November 2022, a fitness influencer exposed him by posting a video of email exchanges between Brian and another bodybuilder.

He wrote in the email that he used steroids to improve his performance and maintain his physique. It was not the sole result of his so-called ancestral lifestyle.

On December 1, 2022, he posted a YouTube video apologizing and admitting his lie, “Yes, I have done steroids. And yes, I’m on steroids.”

He said Liver King was an experiment for spreading the ancestral living message.

He admitted spending more than $11,000 monthly on PED steroids.

At the end of December 2022, a New Yorker, Christopher Altomare, filed a $25 million lawsuit against Brian for deceiving his customers into buying his supplements by claiming his physique was the result of his diet.

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